Sales of BudLight continue to plummet as the fallout of the brand's partnership with transgender influencer Dylan Mulvaney remains unrelenting. For the week of April 17 to April 22, sales are down 26.1% from last year, according to a new report.
When studying the week of April 17 and April 22, Bud Light sales are down 26.1% from what they were a year ago, according to a report, citing Connecticut-based Bump Williams Consulting, a firm specializing in the alcoholic beverage industry.Sales had dropped 21% the week before that and 11% the week prior.
The financial battering of the iconic beer brand comes as conservatives throughout the United States continue to boycott Anheuser-Busch products. The move to partner with the transgender activist appears to have been a part of the push by executives to"evolve and elevate" Bud Light, but it has come at a great cost to both Anheuser-Busch's bankroll and public image, and at least two senior marketing executives have been forced to take a leave of absence.
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