An Oral History of How Beautyblender Reinvented the Makeup Sponge as We Know It

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An Oral History of How Beautyblender Reinvented the Makeup Sponge as We Know It
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The iconic beauty tool which now holds a place in the Smithsonian first came to be on the set of beloved TV show 'Girlfriends.'

The iconic beauty tool which now holds a place in the Smithsonian first came to be on the set of beloved TV show "Girlfriends."The iconic beauty tool which now holds a place in the Smithsonian first came to be on the set of beloved TV show "Girlfriends.", we will take a look at the historical evolution of how iconic beauty products came into existence and grew so popular that they became cultural touchstones in their own right.

Look into any makeup bag, and you're almost guaranteed to find a candy-colored, egg-shaped makeup sponge. are so ubiquitous, it's easy to forget what makeup sponges were like before the Beautyblender came into our lives in 2003. "I was like, 'Somebody needs to modernize these tools,'" says the brand's founder, makeup artist Rea Ann Silva. The traditional makeup sponge had two key attributes: inexpensive and disposable.

TV, on the other hand, was much more reliable. Silva became sought after thanks to a particular skill: airbrushing, which had transitioned from being used for special effects to beauty makeup. She landed a job on the sitcom, which broke barriers in more ways than one. "The show was going to be the first shot and broadcast in high definition," explains Silva.

But keeping the more natural-looking makeup consistent had its challenges. Scenes were shot out of sequence, and the airbrushing tool was too loud to use for touch-ups on set. "I needed to find a way to make the airbrush applications look consistent throughout the day without using an airbrush," says Silva. Eventually a lightbulb moment came courtesy of makeup artist Kelcey Fry, who shared in a class that she would wet her sponges when using modern makeup for close-ups.

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