2021’s take on no-makeup makeup, Rich-Person Skin, and Rich-Girl Hair. Let’s dissect
Hailey Bieber, model off duty, wearing the “Clean Look.” Photo-Illustration: The Cut; Photos: Getty Images One of the latest trends making the rounds on TikTok involves looking “clean” by wearing the “Clean Look,” .It socializes in the same circles as “model off duty” and “fresh-faced” and is typically worn by “That Girl,” who exudes “main-character energy.
Unlike no-makeup makeup looks of yore, the “Clean Look” goes a step further by extending past the face to become a whole vibe. The beauty look is framed by Gen Z’s face-baring middle part, accessorized with minimalist gold jewelry, paired with neutral monochrome clothing, and sometimes topped with sizable sunglasses with very dark lenses. Basically, the end result should look like paparazzi shots of Hailey Bieber out and about.
Also no. This is more about looking and exuding clean on the outside, not necessarily being clean at your core.Very early in the year, TikTok users began asking the public if they looked “musty or clean,” a trend that ended up being as problematic as you’d think. This specific “Clean Look,” however, seems to have really picked up steam at the top of the fall.
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