An in-depth analysis of Amazon's Seller Fulfilled Prime program and its impact on competition, as well as Amazon's recent plans to reopen SFP enrollment.
FTC v. Amazon Court Filing, retrieved on Sep 26, 2023, is part of . You can jump to any part in this filing . This is part 51 of 80. HackerNoon’s Legal PDF Series here 4. Amazon’s use of Seller Fulfilled Prime underscores the harms to competition caused by Amazon’s conditioning Prime eligibility on use of FBA 397. Amazon’s fear of a world in which unrestricted seller choice leads to increased competition is grounded in experience.
Some Amazon employees had suggested Amazon wanted to minimize any potential backlash from SFP sellers, so in 2019 Amazon let sellers already in SFP remain while blocking all new enrollment. Critically, Amazon communicated to those sellers who were already in SFP that it expected them to fulfill orders themselves, rather than using independent fulfillment providers. 406.
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