For sellers, not having Prime eligibility is akin to disappearing from Amazon's storefront.
FTC v. Amazon Court Filing, retrieved on Sep 26, 2023, is part of . You can jump to any part in this filing . This is part 45 of 80. HackerNoon’s Legal PDF Series here 1. Sellers who forgo Prime eligibility effectively disappear from Amazon’s storefront 358. In 2021, over U.S. consumers, or approximately % of U.S. households, subscribed to Amazon Prime. Prime subscribers account for an overwhelming share of all purchases on Amazon—more than % of all purchases by dollar value in 2021.
Overall, Prime eligibility alone regularly a seller’s sales on Amazon. Meanwhile, sellers who forgo Prime eligibility effectively disappear from Amazon’s storefront. Amazon relegates non-Prime-eligible products to a near-invisible, second-rate version of Amazon’s Marketplace.
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