After the announcement that Aunt Jemima would get a total rebrand after over century of profiting off of the racist “mammy” archetype, more brands are reconsidering their problematic imagery
— a pejorative term for Black men and a frequent character in minstrel shows — and previously depicted as barely literate. The porridge brand’s parent company B & G said that it is launching an “immediate review” of the image and the packaging, which was updated in 1925 to instead depict Chicago chefMrs.
, the bottle’s shape was “believed to be created using as a model the black actress Thelma ‘Butterfly’ McQueen, who played Prissy in the 1939 film ‘Gone with the Wind.’” ConAgra announced that it has begun “a complete brand and packaging review” of Mrs. Butterworth’s.
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Uncle Ben’s ‘Evolving’ Its Brand Identity After Aunt Jemima Name ChangeRice brand Uncle’s Ben’s is “evolving” its visual brand identity in an effort to address racial bias and injustices, parent company Mars, Incorporated said Wednesday
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As protests rage, changes for Aunt Jemima, Uncle Ben's brandNEW YORK (AP) — THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below. \n The owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns...
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Aunt Jemima and Uncle Ben’s to Change Brands With Racist HistoriesThe PepsiCo unit that sells Aunt Jemima products said it would retire the brand because of its origins in racist imagery of black people, while Mars said it would change its Uncle Ben’s brand.
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Aunt Jemima Will Change Name, Image; Uncle Ben's Also Plans Brand ShiftFood giant Mars now says it's 'evaluating all possibilities' for changing its Uncle Ben's brand — which has long been criticized as a stereotype. The move comes after news that Aunt Jemima will be changing its name and image.
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Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima phasing out racial stereotypes in logosUncle Ben's owner Mars is planning to change the rice maker's 'brand identity' — one of several food companies planning to overhaul logos and packaging that have long been criticized for perpetuating harmful racial stereotypes.
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