Food giant Mars now says it's 'evaluating all possibilities' for changing its Uncle Ben's brand — which has long been criticized as a stereotype. The move comes after news that Aunt Jemima will be changing its name and image.
over its glorification of the antebellum South. Scores of brands have rushed to express solidarity with the Black Lives Matter movement, in some cases facing criticism of hypocrisy and lack of diversity among their leadership.Old Aunt Jemima
"Aunt Jemima has her roots really in the minstrel era of the 19th century when dancing happy slaves were depicted on the stage, usually by whites in blackface," Patricia Turner, then vice provost of undergraduate studies at U.C. Davis and a professor of African-American studies,In recent years, Quaker Foods has changed the image, for example removing the"mammy" headscarf from the depiction.
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As protests rage, changes for Aunt Jemima, Uncle Ben's brandNEW YORK (AP) — THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below. \n The owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns...
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Uncle Ben’s ‘Evolving’ Its Brand Identity After Aunt Jemima Name ChangeRice brand Uncle’s Ben’s is “evolving” its visual brand identity in an effort to address racial bias and injustices, parent company Mars, Incorporated said Wednesday
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Aunt Jemima and Uncle Ben’s to Change Brands With Racist HistoriesThe PepsiCo unit that sells Aunt Jemima products said it would retire the brand because of its origins in racist imagery of black people, while Mars said it would change its Uncle Ben’s brand.
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Aunt Jemima brand to change name, remove image that's 'based on racial stereotype'“We recognize Aunt Jemima’s origins are based on a racial stereotype," Quaker Oats said, adding that the move is an effort "toward progress on racial equality."
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Aunt Jemima Brand to Be Changed Over Origins in ‘Racial Stereotype’PepisCo’s packaged-foods unit said it would remove imagery of the black woman from the Aunt Jemima brand’s pancake mixes, syrups and other products, and change its name, the latest example of how companies are trying to grapple with racial disparities following the killing of George Floyd.
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