Could have been worse – last time researchers checked it was 98.6%
Hospitals – despite being places where people implicitly expect to have their personal details kept private – frequently use tracking technologies on their websites to share user information with Google, Meta, data brokers, and other third parties, according to research published today.
"It's shocking, and really kind of incomprehensible," said Dr Ari Friedman, an assistant professor of emergency medicine at the University of Pennsylvania, who – along with Matthew McCoy, Angela Wu, Sam Burdyl, Yungjee Kim, Noell Kristen Smith, and Rachel Gonzales – authored the paper.."It's very fundamental to human nature.
Others include telecom and digital marketing companies like The Trade Desk and Verizon, plus tech giants Oracle, Microsoft, and Amazon, according to Friedman. Then there's also analytics firms including Hotjar and data brokers such as Acxiom. Hospitals aren't legally required to publish website privacy policies that detail how they collect visitors' data and with whom they share it.
"Why do hospitals have tracking on their webpages?" he wondered."It's not that they're taking kickbacks from Google and Acxiom, data brokers and advertisers and social media companies that sell their patients' data in exchange for money.
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