7 Black-owned beauty brands you can shop on Sephora to continue to support the Black community.
, asks major retailers to pledge at least 15% of their shelf space to black-owned businesses. “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space,”“We recognize how important it is to represent Black businesses and communities, and we must do better.
If you're looking for what brands to support even before the 15% pledge kicks into full gear, here are
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Sephora Promises To Carry More Black-Owned Beauty Brands'15 Percent Pledge' and Brother Vellies founder Aurora James will serve on an advisory board to hold the retailer accountable.
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32 Black-Owned Hair Brands to Shop Now and ForeverReady to pull up? Supporting Black-owned business is a great start.
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32 Black-Owned Hair Brands to Shop Now and ForeverReady to pull up? Supporting Black-owned business is a great start.
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Sephora will dedicate 15% of shelf space for black-owned brandsSephora said it would dedicate 15% of its stores' shelf space to the products of black-owned companies, becoming the first major retailer in the United States to take the '15% pledge.'
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Sephora Takes ’15 Percent Pledge’ To Carry More Black-Owned BrandsCurrently, only nine out of the 290 brands Sephora carries are Black-owned.
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