Facebook CEO Mark Zuckerberg isn't worried about the advertiser boycott, according to a new report.
Hundreds of companies around the world have joined a temporary ad boycott against Facebook Inc., but Chief Executive Mark Zuckerberg says he’s not worried and has no intention of changing its policies, according to a new report.
While generating headlines, the boycott involves only a tiny fraction of Facebook’s roughly 8 million advertisers. The company generates almost all of its revenue from ads.The #StopHateForProfit campaign was started by civil rights groups last month, calling for major companies to stop their Facebook ad spending for July to protest the company’s inability to rein in hate speech, threats of violence and misinformation on its platform.
“You know, we don’t technically set our policies because of any pressure that people apply to us,” he said, according to The Information. “And, in fact, usually I tend to think that if someone goes out there and threatens you to do something, that actually kind of puts you in a box where in some ways it’s even harder to do what they want because now it looks like you’re capitulating, and that sets up bad long-term incentives for others to do that [to you] as well.
“By pulling ads, they save money and make a low-risk statement that results in positive publicity and marketing for their brands among constituents,” Gerard Francis Corbett, a communications strategy consultant based in Silicon Valley, told MarketWatch. “The Facebook boycott is a lower-risk way for CEOs to make a [political] statement.”
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