Wedding planner website Zola will no longer run advertisements on the Hallmark Channel following the network's decision to remove four commercials that featured a same-sex wedding.
"All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark," Mike Chi, Zola's chief marketing officer, said in a statement.
The removal of the commercials followed petitions by conservative groups including One Million Moms and Lifesite that asked the network to not run films or commercials that featured the LGBTQ community. While cutting ads that featured same-sex weddings, the network continued to air two other Zola ads that did not.
The initial complaint to Hallmark from One Million Moms, socially conservative group created by the American Family Association, , "Please reconsider airing commercials with same-sex couples, and please do not add LGBT movies to the Hallmark Channel. Such content goes against Christian and conservative values that are important to your primary audience. You will lose viewers if you cave to the LBGT agenda.
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