Gen Zers made their voice heard at ZCon in Los Angeles, the first conference of its kind.
The words sum up ZCon, which was produced with intention . There were panels with Gen Z activists, thought leaders, entrepreneurs and creators, with discussions about social media , culture , media , women’s sports , workplace and the climate crisis . The space served as a platform for Gen Zers to converse and connect with each other and companies IRL on topics impacting the future.“My hot take is Gen Z is just not as woke as we think we are,” said climate activist Sage Lenier.
To effect true change, Lenier said, people need to buy less. “So, there really isn’t a need for sustainable fashion. It’s fun sometimes, and I definitely buy a piece or two here and there, but secondhand is the best option,” she said. “And then sustainable alternatives for the products that you do need, like sunscreen, soap. That’s where I’m looking for the innovative. But when it comes to non-essentials, the best option is none or just secondhand.
He cited as an example Starface, started by Julie Schott and Brian Bordainick. The company was instrumental in helping to destigmatize acne with its star-shaped pimple patches, adopted by the likes of Justin Bieber. “It became a cultural moment,” said Finnegan. “There was no shame attached to it.”
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