Billboard Japan spoke with YUKKYUN, a self-designated DIVA celebrating his 10th anniversary in entertainment.
launched its Women in Music initiative in 2022 to celebrate artists, producers and executives who have made significant contributions to music and inspired other women through their work.
It was hard for me to live my life pretending to be something I’m not. I can’t say what I don’t think and I can’t go outside as myself if I’m wearing clothes I don’t want to wear. Forcing what’s become the norm for me to conform to existing values is more taxing. It’s how I’ve always lived, so being different from others wasn’t that much of a problem for me.
That’s true. As a listener myself, I also have a strong sense of the magnitude of the things we receive from works of art. Like you just said about hearing from people who want to take that first step but can’t, there seem to be many people in Japan today who are intensely afraid of stepping outside of the existing framework.
Do you think that by coming across music or idols that you like, for example, and finding things you truly value and don’t want to compromise, people could gradually become less concerned about existing frameworks? When you think about it that way, it kind of feels like society isn’t designed to allow individuals to value the things they hold dear inside. You were a finalist in the miss iD audition in 2017, a competition that uses the honorific for women in its name . Could you share your thoughts on the current social structure?
When I thought about what I’ve received from whom in life and about what I should do in my upcoming solo career, calling myself DIVA made the most sense to me. My definition of DIVA is the will and spirit to be proud regardless of gender or occupation, so I made my solo debut with a song called “DIVA ME.”The first DIVA I fell in love with was Ayumi Hamasaki.
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