The unintentional audio goliath is leaning in with a dedicated podcast page and a new deal with NPR.
, YouTube is the most-used platform for podcasts, with 78 percent of US podcast listeners 13 and older saying they have used the streamer for their shows. That puts it ahead of heavyweights like Spotify and Apple Podcasts., which reported YouTube snagging the number one spot from Spotify. Luminate dug into some listeners’ preferences, and the stats pretty clearly lay out why YouTube is becoming so popular.
A major factor is the rise of video podcasts. Although listening is still the dominant way people consume podcasts, with 83 percent of respondents saying they listen to their shows, 59 percent said they watch podcasts. Of those surveyed, 42 percent said they do both. Spotify and Apple both support video podcasts, but YouTube is still the default for video..
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