Is this the future of influencer marketing?
PARIS — You & Mr Jones, the “brandtech” firm founded by former Havas chief executive officer David Jones, said Thursday it has acquired U.S. influencer marketing company Collectively, which it will combine with its influencer platform TheAmplify to create what it is billing as the world leader in influencer marketing.
Collectively, which is headquartered in San Francisco and has offices in New York, was founded in 2013, making it a pioneer in its field. From its headquarters in Los Angeles, TheAmplify has expanded over the last three years and now has offices in New York, London and Paris, and operations across South America and Asia-Pacific.
You & Mr Jones, which aims to give companies the tools to bring marketing work in-house, raised a $200 million funding round in late 2019, giving it a valuation of $1.3 billion. Its revenues rose 27 percent in organic terms in the first half of 2020 as COVID-19 increased the need for brands to accelerate their digital transformation.
Stern noted that culture is changing at an unprecedented pace, and audiences are increasingly turning to influencers on social media to make sense of events.
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