If someone grew up with parents who argued, they are more likely to choose a consumer product that everyone agrees is average over an alternative where there is disagreement over whether product is excellent or awful
People who listened to their parents argue throughout their childhood are often so traumatised as adults that they avoid products with mixed online reviews, according to a psychological examination of the long-term effects of interparental conflict .
Adults who experienced IPC as children appear to dodge disagreements even in their online shopping behaviour, says Mengmeng Liu at Hong Kong Metropolitan University. They do so by opting for products with consistent ratings over those with a mix of good and bad …App + Web
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