Yelp said this week it was partnering with GoFundMe to provide a 'seamless way' for people to donate to businesses being hurt by the COVID-19 pandemic.
Yelp partnered with GoFundMe this week to add GoFundMe campaigns to small business pages to help them raise money as many suffer from coronavirus shutdowns.
But some people didn't receive the notification with how to opt-out, and Yelp had to suspend the program after business owners complained. Yelp announced Tuesday it was partnering with GoFundMe to help people donate to businesses being hurt by the COVID-19 pandemic. The idea was for customers to have an option to donate directly through Yelp pages, with all proceeds going to the small business.
In an effort to roll out "quickly," Yelp said that GoFundMe pages were automatically added to "an initial group of eligible businesses" who then got information on how to claim the funds or opt out. However, Yelp said that some companies did not receive instructions on how to opt-out of the program, while others said they wanted to actively opt-in.
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