The hit series 'Yellowstone' has handily beaten Disney in a new fan survey of the top entertainment franchises -- a notable feat considering the western series starring Kevin Costner is only five years old.
Disney’s individual brands fared better than the generic “Disney” name in the survey.Elsewhere, Harry Potter notched the No. 5 spot, while Barbie scored No. 6.Earlier this year, Disney’s reputation among American voters, dropping a dozen spots, to 77th place in the most recent Axios Harris Poll 100, which measures and ranks the reputations of prominent corporations.
Disney now ranks among the poll’s top five “most polarizing” companies, behind The Trump Organization, Fox Corp., Hobby Lobby, and cryptocurrency firm FTX.
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