Famous people are cutting out the middleman — fashion companies and retailers — and creating their own apparel brands.
Famous people have long set the tone for what’s in fashion, but their platform was limited to red carpets and catwalks, with celebrities and models signing on to brands as spokespeople.
Fast forward to the digital era, withand direct-to-consumer online brands, and it only makes sense that many celebrities have removed the middleman — the brands and retailers that once exclusively housed the goods between four walls — and created their own clothing lines. The shift means celebrities have more power and influence over consumer shopping preferences, style trends and cultural conversations than ever before.
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