X CEO Linda Yaccarino Says Platform Should Turn Profit in 2024

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X CEO Linda Yaccarino Says Platform Should Turn Profit in 2024
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The former ad executive emphasized X’s transformation from previous incarnation as Twitter, focusing on broader vision over specific user metrics.

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The former ad executive emphasized X’s transformation from previous incarnation as Twitter, focusing on broader vision over specific user metricsTwitter’s next CEO, Linda Yaccarino, is well-known for her tight relationship with ad agencies and her hard-nosed negotiating tactics. WSJ’s Suzanne Vranica explains what she can bring to the social media company.

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Linda Yaccarino Defends Elon Musk In Tense Interview About Twitter’s Transformation Into XLinda Yaccarino Defends Elon Musk In Tense Interview About Twitter’s Transformation Into XThe platform's CEO spoke at the Code Conference after Yoel Roth, former head of trust and safety at Twitter, raised concerns about harassment on the platform.
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Linda Yaccarino is not confirming if the company plans to go to an all-subscription model.Linda Yaccarino is not confirming if the company plans to go to an all-subscription model.She’s completely dodged Julia Boorstin’s question about if everyone will be charged to use X.
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Some metrics about X, according to Linda Yaccarino.Some metrics about X, according to Linda Yaccarino.From an “operating cash flow perspective,” the company is “just about break even.” In early 2024, “we’ll be turning a profit.” 90 percent of the top 100 advertisers have returned to the platform. In the last 12 weeks, about 1,500 have returned.
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