WWD EXCLUSIVE: Dior Postpones Cruise Show in Italy

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WWD EXCLUSIVE: Dior Postpones Cruise Show in Italy
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.Dior has indefinitely postponed its cruise show, due to take place in Italy on May 9.

DIOR POSTPONED: Dior has postponed indefinitely its cruise show, due to take place in Italy on May 9, as a consequence of the coronavirus outbreak.

The French fashion house joins a long list of brands that have cancelled or postponed planned runway shows in the next few months. “As a preventive measure, in accordance with instructions from public authorities, and to reinforce the coordination of international directives, the House of Dior has decided to postpone its cruise show in order to ensure the safety of all its employees, collaborators and guests,” Dior said in a statement provided to WWD.

A new date for the show, which had been scheduled to take place in Lecce in the southern Puglia region, will be announced in due course, depending on how the situation evolves. Italy, France and Spain have shut down all non-essential commercial activities, with Italy and Spain calling on citizens to remain confined to their homes.In the last few weeks, brands including Hermès, Gucci, Versace and Max Mara have canceled their resort shows.

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