The maker of Bud Light is working to make amends with its distributors, who say they have taken the brunt of the backlash to a company promotion with Dylan Mulvaney, a transgender social-media star
The maker of Bud Light is working to make amends with its distributors, who say they have taken the brunt of the backlash to a company promotion with a transgender influencer.
Anheuser-Busch InBev , the country’s largest brewer, has pledged to boost its marketing spending on Bud Light, accelerate production of a new slate of ads, and give a case of Bud Light to every employee of an Anheuser-Busch wholesaler, distributors said.
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Indiana bar backtracks on vow to toss patrons who criticize Bud Light, Dylan MulvaneyAn Indiana bar that vowed to kick out patrons who criticized Bud Light’s partnership with trans influencer Dylan Mulvaney is now pleading with customers to come back.
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Transgender Activist Dylan Mulvaney Breaks Her Silence Following Bud Light Sponsorship ControversyBroadway actor and transgender activist Dylan Mulvaney returned to social media and broke her silence following controversy of her partnership with beer company 'Bud Light' for a March Madness contest.
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Bud Light deactivates comments on latest country-themed ad amid Dylan Mulvaney backlashBud Light's newest ad, with does not allow comments, shows a group of friends drinking beer in the rain at a country music festival as 'Chicken Fried' plays in the background.
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Bud Light’s sales keep plummeting after partnering with transgender influencer Dylan MulvaneyBud Light’s sales have tanked in the month since it announced its partnership with transgender influencer Dylan Mulvaney.
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Bud Light sales continue to drop, down 21.4% following trans-activist partnershipThe latest numbers show Bud Light sales continue to drop after the company announced its controversial partnership with trans-activist and social media star Dylan Mulvaney on April 1.
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