Wrangler has dropped a new bubblegum-hued Barbie collection, filled with reimagined versions of the brand's most classic westernwear pieces.
on Wednesday morning. The limited-edition capsule features an assortment of mix-and-match pieces for women and girls, including the denim brand’s perfected bootcut jean and first Wrancher dress in a vibrant Barbie pink. The collection also includes casual staples like crewneck sweatshirts and white tees, alongside statement pieces like a hot pink fringed wrancher jacket and funky bandana hat.
As they’re known for doing, Wrangler reimagined their expansive brand archives in the newest collection to pay homage to Barbie, who, as they remind us, was a horse owner herself beginning in the 1970s. Oh, the many lives of Barbie. “Particularly through the remarkable expansion of its female product categories over the years, Wrangler has earned a unique position in women’s fashion, offering western style that transcends lifestyles, occupations, economic backgrounds, genres, geographies and generations,” Jenni Broyles, senior vice president at Wrangler, said in a statement.
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