Hopping across the new frontiers of alt-protein
A few years ago, Clara Best, an insight strategist at Pepsico, joined the growing ranks of flexitarians and decided to adopt a more plant-based diet. “But I struggled with the options available,” she says. Vegan burgers seemed too processed. Cooking with traditional alternatives like tofu and tempeh felt daunting. And pulses left her feeling bloated. To supplement her protein, she landed on a novel solution: insects.
Jasmijn de Boo, CEO of ProVeg International, an alt-protein food-awareness organisation, regards these characterisations as attempts by the meat and dairy industry to discredit plant-based meat alternatives. These, she argues, are “generally nutritionally superior or equivalent and no more processed” than comparable meat products. Alt protein also includes fermented foods.
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