The Pac-12 commissioner said on ‘Canzano and Wilner: The Podcast’ that the Bruins would lose money if they joined the Big Ten. We ran the numbers.
George Kliavkoff, whose career includes executive positions at Major League Baseball, NBCUniversal and MGM Resorts International, stands accused of being bad at math.
“We think the incremental money they are going to receive from the Big Ten’s media rights deal will be more than 100 percent offset by additional expenses,” he said, “so you end up taking the money you earned and it goes to airline and charter companies and coaches and administrators.His comments on the podcast, which was recorded Monday night, came three days before the University of California’s Board of Regents is scheduled to discuss UCLA’s move to the Big Ten in the summer of 2024.
What’s not up for debate is that Kliavkoff’s math was met with disbelief from anyone with a surface-level understanding of the jackpot awaiting the Bruins in their new home. In our opinion, that’s where the models diverge. The conference has estimated higher for both; the Bruins, lower for both.Let’s start with the Pac-12 revenue. The conference and its potential media partners have run their projections with and without UCLA as part of the next grant-of-rights agreement.
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