European football has tried to incorporate Super Bowl-style entertainment before or during matches - but met with limited success
It’s a warm early summer night in London, and the referee’s whistle ends a cagey first half between and . The final at Wembley Stadium hangs in the balance. got the first, then a controversial decision to award a penalty to saw Madrid level seconds before the break. Madrid coach Carlo Ancelotti shoved City assistant Juanma Lillo. was booked for kicking the ball at . Advertisement The tension is palpable. There is plenty to discuss. But first… Ed Sheeran.
” The Super Bowl half-time show regularly has higher viewing figures than the game itself, but in Europe those 90-plus minutes of action remain the prize according to Roger Bennett, founder of the Men In Blazers Media Network and a follower of both sports. Advertisement “European football has deep working-class roots,” Bennett says. “The game is the show. The atmosphere is fan-driven and fans travel across the continent to support their team. “The NFL is profoundly different.
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