World Series Game 1 posts record-low viewership: What impacted the numbers?

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World Series Game 1 posts record-low viewership: What impacted the numbers?
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The game averaged 9.172 million viewers on Fox and an additional 182,000 on Fox Deportes.

Despite a , Game 1 of the 2023 World Series between the and was the least-watched World Series Game 1 on record. Here’s what you need to know: The game — which the Rangers won 6-5 after ’s walk-off homer in the 11th inning — averaged 9.172 million viewers on Fox and an additional 182,000 on Fox Deportes. It also averaged a 4.6 rating, another low, according to Sports Media Watch, which lists the prior lows as a 5.1 rating and 9.

But the Diamondbacks and Rangers are not national draws based on historic television data outside of when they are playing a team with broad appeal or a series going long . One thing that definitely impacted this viewership: Game 1 was played on a Friday, which is one of the least-watched days of the week on linear television. Advertisement Fox is going to point to Game 1 winning primetime among all programs but this is always true and they pay a lot for it to be true.

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