The fabricated e-commerce holiday saw sales that were 'in line with last year’s [gross merchandise value] performance despite macro challenges and Covid-related impact,' the company reported.
Data: Alibaba company reports; Note: In 2020, Singles Day was spread across 11 days; Chart: Nicki Camberg/AxiosThe fabricated e-commerce holiday saw sales that were "in line with last year’s [gross merchandise value] performance despite macro challenges and Covid-related impact," the companyAlibaba has never before been vague about how much it's sold on Singles Day since launching it back in 2009 to mark the informal holiday for singles in China.
The company has always been very proud about how many sales records it sets and analysts often view the figures as a measure of the strength of the Chinese consumer.
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