Two hugely popular artistes – Coldplay and Taylor Swift – recently announced multi-day concert tours in Singapore. CNA looks at what attracts them here and how Singapore can sustain this momentum.
SINGAPORE: Prominent artistes like Coldplay and Taylor Swift have chosen Singapore as a tour stop – and even playing multiple days – due to factors like the country’s state-of-the-art event facilities and its branding as an entertainment hub, tourism experts told CNA.
“This prime location attracts artistes and turns music lovers into tourists, allowing them to soak in the city's other delights beyond concert time,” Mr Wee added. Singapore has also positioned itself as an entertainment and nightlife capital in the region, attracting visitors from neighbouring countries like Malaysia, Indonesia and the Philippines, said Mr Khoo.
Mr Khoo noted there have been past issues in Malaysia and Indonesia in relation to concerts, such as how skimpily a performer can dress. “But generally, Singapore is seen to be a good or very safe venue for them to show their acts,” he added.
Many global music companies have also set up shop in Singapore, such as Universal Music Group which established its Southeast Asia regional headquarters here, she added. “The venues themselves are also vying for different acts … So that’s good,” he said. “We’ve created a little bit of an ecosystem there that tries its best to pull in K-pop artistes, Japanese artistes, or European or American artistes to come over to Singapore.”
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