Wonder Women: 4 Canadians Changing the Face of Health & Beauty

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Wonder Women: 4 Canadians Changing the Face of Health & Beauty
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From Mimi Choi to Dr Jen Gunter, we're highlighting the Canadian women who are having a moment right now.

Annie Murphy, we’re highlighting the Canadian women—across fashion, culture, beauty and more—who are impressing us the most right now.Everything can feel like an illusion on Instagram, and the looks that Mimi Choi creates are exactly that. Using her own face and body as a canvas, the Vancouver-based makeup artist has gone viral on the platform for her mind-bending portraits that fall somewhere between surrealism and special effects.

Since then, Choi has dabbled in a range of different looks inspired by everything from food to nature . But the majority of her work skews creepy, mined from the terrifying visions she has during spells of sleep paralysis, which she has suffered from since childhood. And she still does wedding makeup from time to time. “Bridal makeup is kind of an illusion, too,” she says. “You’re tweaking the person’s natural beauty and revealing a different layer of themselves.

Each image Choi paints on her skin is a culmination of as many as eight hours of brush wielding and painstaking makeup application as she sits inches from her mirror, fuelled by green tea and chocolate. “I don’t need to take breaks, and I don’t talk,” she says. That’s one of the reasons Choi finds being the subject easier than working with one—she worries about the well-being of whomever is occupying her makeup chair.

Choi’s list of go-to products is surprisingly lean . “When people see my kit, they say ‘That’s it?’” Choi isn’t precious about her art either: Once she has snapped a masterpiece, she washes it right off. Except for that time when she was in New York and decided to walk to pick up takeout after a long day of shooting. “The restaurant was five minutes away, but it took me an hour to get there because everyone was stopping me and asking if they could touch my face.

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