'This could move the numerator for women's sports,' Cathy Engelbert told CNBC on Friday. 'It's existential for us to have a season, economically.'
WNBA Commissioner Cathy Engelbert told CNBC on Friday she sees this year's coronavirus shortened season as critical for the league and female professional athletes everywhere.one day before Saturday's season opening games. "It's existential for us to have a season, economically."
Engelbert, former CEO of Deloitte and a standout Lehigh University basketball and lacrosse player, said she hopes the Women's National Basketball Association can capitalize on the opportunity for additional TV coverage. Given the risks associated with playing basketball during a pandemic, the 12 teams and their support staff members are quarantining at the IMG Academy sports complex in Bradenton, Florida, where all games will be played with no fans. Putting players and staffers in a "bubble" is a strategy also adopted by the men's National Basketball Association and Major League Soccer in Orlando, and the National Women's Soccer League in Utah.
"We've been fortunate, because we know this virus is complicated," she said. "We started with individual quarantining, as players came into Florida. We then went to just team activities four days later."
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