The CineEurope conference kicks off here in Barcelona on Monday with distribution and exhibition expected to be in fine spirits, coming off a series of mega-drivers in the first part of the year an…
, to be fair, had a rocky start — let’s see how that plays out.
To be sure, that was already seen prior to the pandemic, but we’re hearing that there is more concern over lower turnouts for mid-level and original pics as some pockets of the audience are still reticent to return . This is not sustainable, we are often told. If those movies stop being made, it becomes a downward cycle.
Increasing the frequency with which moviegoers turn out is also a key element. In part, that’s driven by content which has been a challenge throughout the stops and starts the industry faced overall across the pandemic years. And in a great part it’s driven by the in-theater experience that gives people who may have lost the habit of going to cinemas the desire to return again and again — across all demos.
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