The red carpets and lavish afterparties that send the media flocking to the Toronto International Film Festival (TIFF) will be a lot less star-studded this year. That’s a necessary consequenc…
The red carpets and lavish afterparties that send the media flocking to the Toronto International Film Festival will be a lot less star-studded this year. That’s a necessary consequence of the actors and writers strikes that are roiling the movie business, leaving major studios and streamers without the kind of celebrity heat they typically rely on to give their awards contenders a flashy launch. But TIFF isn’t just a place to debut a film; it’s also a market for movies looking for distribution.
One top agent, speaking on the condition of anonymity, says the agreements were like an “inkblot test,” and that producers of these movies would need to assume responsibility for the union agreements — not a potential buyer. There are also major questions about which companies will be willing to belly up for the available titles given the uncertainty about what has been agreed to.
Some sales agents opted to leave their stars at home instead of agreeing to an interim agreement with the actors union that would have allowed them to promote the project. But these waivers mean that the likes of Keaton, “’s” Maya Hawke and “Close to You’s” Elliot Page would be allowed to attend TIFF on behalf of their films.
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