I love this for her. OfficialWillow OnitsukaTiger
As one of the oldest footwear brands in Japan, Onitsuka Tiger has a commanding retail presence in Tokyo, which is where it all began. Launched in 1949, the brand started with basketball shoes before quickly expanding into other categories. But lately, Onitsuka Tiger has been gaining traction in other parts of the world thanks to its signature core product: low-top sneakers with distinct overlapping stripes that curve along the sides.
You'll likely be seeing a lot more of the label as it continues to grow in the US. Under Creative Director Andrea Pompilio, who's been with the company since 2013, Onitsuka Tiger has evolved into a complete lifestyle offering including ready-to-wear and accessories all with a thoroughly modern, elevated and street-oriented approach while keeping true to its sportswear roots.to front its campaign as their new brand ambassador.
The shoot took place prior to the COVID-19 pandemic and Smith, an avid nature-lover herself, found that they both shared similar values when it came to the planet."I immediately connected with Onitsuka Tiger's vision for their new campaign," Smith said in a statement about the experience."I loved that we were able to align both of our energies and create something that promotes a positive existence in this world. I'm excited for the future of the brand.
Additionally, Onitsuka Tiger will be donating a portion of the proceeds of sales of this campaign to the NAACP Legal Defense and Educational Fund in support of the
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