The Seattle-based coffee giant says the moves are being driven by changing consumer behaviors that have shifted because of the COVID-19 pandemic.
The first Pickup store has been operating in Penn Plaza in New York City since November 2019 and soon a second location in New York City will open at 42nd and Park near Grand Central Terminal.during the pandemic and now Starbucks says customers will soon be able to"utilize curbside pickup" from their cars.
Orders will be placed using the order and pay feature on the Starbucks app and then consumers will check-in at designated parking spots at when they arrive at stores. Before the pandemic struck, more than 80% of Starbucks’ U.S. orders were placed on-the-go with many using the order and pay ahead feature on the mobile app. There are nearly 20 million Starbucks Rewards members, the company said.
"Curbside pickup is an experience accelerated due to the COVID crisis as well as customers’ increasing need for convenience in on-the-go occasions," Starbucks said in a statement."Over the coming months, Starbucks will increase the number of stores that offer Curbside pickup as well as pilot a select number of locations to exclusively offer this format.
Starbucks provided a preliminary estimate for a third-quarter adjusted loss of about 55 cents to 70 cents per share. Analysts polled by FactSet predict a loss of 16 cents per share.
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