This year is likely to be a washout for Hollywood, unless movie lovers put their fears aside and are tempted back into theaters by a crush of blockbusters.
Cinema executives believe there will still be demand for movies, even with concerns about COVID-19. Their hopes are pinned on the July 17 release of Warner Bros. Entertainment's"Tenet," followed by Disney's"Mulan" and the Warner Bros. superhero flick"Wonder Woman 1984."
But if consumers do prove risk-averse, then the industry is looking for ways to fill seats on other days of the week."They may hold job fairs during the week, have social gatherings or church services on a Sunday," said John Partilla, chief executive of Screenvision Media, which sells advertising that runs ahead of movie trailers."They are all are having discussions about being more central to the community.
If he seats fewer people to accommodate social distancing, then financially"it just isn't worth showing a movie," he said. Another question is whether Hollywood will release its big movies until there's enough of a market.
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