The Forest Preserve District of Will County is getting into the fashion business.
Thank you for supporting our journalism. This article is available exclusively for our subscribers, who help fund our work at the Chicago Tribune.The popularity of the Forest Preserve District of Will County's Take it Outside program giveaways inspired officials to make the items, such as this mug, available for purchase.The district recently opened a new online store that features nature-themed products, such as T-shirts, hats as well as magnets and a dog bandanna.
Proceeds from the online store support The Nature Foundation of Will County, which helps fund district initiatives, including the Take it Outside Challenge. The selfies posted as part of the program helped guide some of the district’s product choices — noticing how many people were wearing hats, for instance. And in turn, Merda said the hope is that when the apparel is out in the wild it will provide some inspiration of its own.
Setting up the store page was not much work, Merda said, as the district was able to use and connect to The Nature Foundation’s storefront. Much more work went into coming up with the product designs, working out details with vendors, setting prices and establishing a shipping process that minimized the impact on staff, he said.
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