Taylor Swift kicks off her three nights at Liverpool's Anfield home next Thursday
A week today will see the biggest music artist in the world right now take to the stage at one of football’s most iconic stadiums.
Swift will be playing at Murrayfield in Edinburgh, before dates at Cardiff’s Principality Stadium, Wembley, and Dublin’s Aviva Stadium follow on from the three nights at Anfield. Last year, one of the world’s biggest musical artists, Beyonce, played five nights at Spurs’ home. It was, before Swift’s tour surpassed it in December, part of the highest-grossing tour for a female artist in history. The sell-out nights were a huge success and showcased what Spurs’ home had to offer away from football, with such success ultimately aiding the club’s bottom line and its ability to invest into the product that goes on the pitch.
"In fact, that turned out to be the highest-grossing concert ever for any female artist. She made £42.5m for five nights at the stadium. Then you get something like the O2, which is a much smaller venue. It depends on the artist, it depends what environment they are looking for, and what crowds. Whether they want to do multiple evenings or whether they want to do one night.”
Liverpool are allowed to stage up to six non-football events at Anfield per season per an agreement with Liverpool City Council. Hosting concerts during the closed season are valuable to Liverpool, worth millions to the club when all is said and done.
Taylor Swift Anfield Stadium FSG
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