People don't want bare bookshelves or empty TV consoles. mattjohnsonisme breaks down new research on why we want physical things help make us who we are.
Consider music. Much of the time, what we listen to is just nice mood music. Maybe we like having something on while we do household chores, or we want something that pumps us up while we’re at the gym.. This is the difference between merely liking rap music and considering yourself a hip-hop aficionado.
To investigate this, a team of researchers led by Eugina Leung of Tulane University conducted a series of studies into the consumer psychology of identity-based consumption.The first experiment examined how consumer preferences for physical vs. digital products—books, specifically—shifted depending on how the book’s material related to the consumer’s identity.
The second study sought to better understand the mechanisms by which identity links consumers to the physical versions of their products. Specifically, the researchers hypothesized that physical products, unlike digital ones, provide more opportunities for psychological ownership.To test this, they recruited 501 participants and randomly divided them into either the “strong identification” group or the control group.
The results suggested that psychological ownership plays a strong role: Participants who wrote about a book they identified with were more likely to choose the physical version, and compared to the control group, also expressed greater feelings of psychological ownership as well.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Why High-Powered People Are Working in Their 80sThey joke that retirement is boring, but some acknowledge a deeper fear of becoming irrelevant if they quit.
続きを読む »
This Is Why People Think Kourtney Is The Most Aspirational Kardashian Despite Constantly Being Criticized“Her priorities are different and I love her for that. Money can mean time and energy freedom if u want it to and you’re not obsessed with having MORE.”
続きを読む »
Why Wayne's World 3 Hasn't Happened Yet (& Why It Still Could)Wayne's World is one of the most iconic movies to come out of the 1990s, and while Wayne's World 3 hasn't happened yet there is still reason for hope.
続きを読む »
Why Sriracha Prices Are Surging, And Why Climate Change Might Have Something To Do With ItHuy Fong Foods’ sriracha is no longer available online at Target or Walmart, while Amazon listings start at $23 per bottle.
続きを読む »
Rina Called Out Matty Healy For Mocking Asian People & Watching Racist Porn. This Is Why It’s Such A Big Deal.Rina, who moved to London from Japan at five years old, was on good terms with Matty until his seriously problematic behavior was exposed earlier this year.
続きを読む »
An Arson Attack On A Gay Bar Killed 32 People. Why Was It Forgotten?“I was asked later if this was a hate crime, but I said the hate crime wasn’t who started the fire. ... The hate crime was the reaction after the fire,' a survivor said.
続きを読む »