Why Rebecca Minkoff and Web3 magnates are getting behind this NFT drop from sustainable brand Katla.
Some of the group members include: Rebecca Minkoff; Glamsquad founder Alexandra Wilkis Wilson; Laundress founder Gwen Whiting; Olympic gold medalist in snowboarding Julia Duyjmovits; Global Blockchain Business Council chief executive officer Sandra Ro, and “Vikings” actress Ragga Ragnars.
“I am extremely excited about the potential to use NFTs to raise funds for positive environmental impact. The fashion industry contributes approximately 10 percent of global carbon emissions and is the second most water-polluting industry,” Magnusdottir said. “Katla is deeply inspired by the beauty of the ocean and is dedicated to building awareness about ocean regeneration through a community of ocean lovers.
After dropping its first NFT in March , Katla’s latest effort will showcase a collection of 10,000 unique “Wonderful Beings.” Fifteen percent of proceeds from the NFTs will go toward seaweed cultivation in Iceland — home to Magnusdottir, and a vibrant regenerative material economy for fashion’s future. The target fundraise is $500,000 for ocean regeneration.
Artwork, which was also done in collaboration with Icelandic artist Hendrikka Waage, comes in an array of colorful variations of women with a single listening ear, meant to convey the climate warriors defending earth. As with before, Katla partnered with tech startup, Ivy, for this drop. Ivy reduces friction with wallets and crypto, enabling a quick scan and click of a QR code that automatically creates a digital wallet for the customer. The digital wallet platform Ivy.cash uses a proof-of-stake verification which offers eco-advantages. Anyone who purchases NFTs will also be able to purchase personalized Katla hoodies with their NFTs.
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