Richard Wagoner writes about radio each week.
Two stories caught my eye this week regarding play-by-play sports on the radio; both cases involved baseball.
The second involved WCCO/Minneapolis, which saw that fully one-third of listeners to the recent Twins Wildcard games were listening via online apps. More listeners still came through WCCO’s normal AM signal, while the stream accounted for 33%, beating the FM simulcast the Twins added last year on KMNB-FM, which accounted for 27% of listeners.
I wonder what would happen if some new blood figured out exactly what made someone like Scully so popular. A tremendous storyteller, Scully could make almost anything interesting, including then-sponsor Farmer John’s meats. But what seems lost today is Scully’s ability to stay quiet when appropriate, letting the crowd noise at the ballpark say all that needed to be said. It seems that today’s announcers are either paid by the word or are afraid to let the game play itself.
Regardless, I had never heard this story, and in the end, it turned out not to be. Less than a month later, the Times reported that the format switches were being abandoned and that Storer instead was looking for a buyer. Ten-Q lasted almost another year – going Spanish on July 30, 1979 – with KGBS becoming top-40 KHTZ that same day.
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