Why Planet Fitness hasn’t raised its $10 monthly gym price in 30 years
A gym membership in the United States typically costs around $50 a month. Boutique gyms and high-intensity classes run double and triple that. Planet Fitness, however, has offered $10 monthly memberships for 30 years. The no-frills gym chain hasn’t raised the price, making it one of the few things that still costs the same despite the highest inflation in decades.
Planet Fitness does not plan to raise the $10 price anytime soon. Instead, it will hold down the price by getting people to trade up to its $24.99 monthly “Black Card” membership with more perks. “The longer I can stay at $10 the better off I am to get people off the couch, give fitness a try and continue to drive more value in the Black Card,” said Rondeau.
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