Notre Dame has long had academic prestige, football and financial success, and the autonomy of FBS independence. But will college sports’ instability affect that? 🤔 ByPatForde with more
One of the reasons the Irish have loved their independence is the ability to schedule their football games from coast to coast, appealing to a national fan constituency and recruiting philosophy ; with ancient rival USC in the Big Ten fold along with UCLA, Notre Dame’s ability to play on the West Coast would remain annually viable. So would the East Coast, with Rutgers and Maryland.
In terms of revenue, which has become the dominant discussion point for everyone and everything in regards to realignment, Big Ten membership certainly would have its advantages. The league’s new media-rights contracts will be a money geyser raining down on member schools. A lot of people have theorized that Notre Dame would fall perilously far behind in that regard if it doesn’t join the conference. That might not be the case.
That gets at the heart of the identity Notre Dame doesn’t want to relinquish: it is a one-of-a-kind football-academic-marketing powerhouse. It is the only school in the country that ranks in the top 20 of both the U.S. News & World Report’s national university rankingsNCAA football attendance. Notre Dame is 17th in the most recent academic rankings and has varied between 15th and 17th in home attendance from 2017-to-21 .
There are other smaller, private, academically prestigious schools that have had success in football, most notably Stanford and Northwestern in recent years. But they can’t match the size of Notre Dame’s following—they aren’t putting 75,000-plus butts in seats or parking three million of them in front of a screen.
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