Why Microsoft's latest foray into smartphones could be successful:
I attended Microsoft’s fall event in New York City today and you can find my analysis of the Surface Pro, Laptop, Neo and Earbuds announcements. In this analysis, I wanted to take time to discuss the biggest bombshell of the event, which is that Microsoft will ship a Surface phone during Holiday 2020 that folds from a smartphone with two 5.6” displays to an 8.3” tablet. Yes, the Yeti; often rumored, sometimes “seen” but the photos were always blurry.
This isn’t to say the team is perfect, none are, but the decisions made are a lot more right more often than not. Detractors say the results are driven by an unlimited marketing budget, but I think that is far from reality; the huge marketing spend helps, but it doesn’t drive the product creation process or how the final product works.
, the Google Play Store has 2.8M apps. Therefore, we won’t be having the “does the Microsoft Store” have enough or the right apps” debate. Ever. Amen.I remember when Android was a very insecure operating system. While I believe Samsung’s Knox add-ons are the most secure Android an enterprise can deploy today, I expect Microsoft’s to be very secure as well considering the company’s enterprise pedigree.
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