Why luxury watches are so expensive.
Greubel Forsey finishes every component of its watches by hand. The closer you look, the more the beauty of that commitment to craft emerges.Why are luxury watches so expensive? Nearly every piece of them is built on a factory assembly line, the same way as any watch behind the Macy’s counter.SIGN UP FOR THE TRACK CLUB BY R&T FOR MORE EXCLUSIVE STORIES
We have to look well beyond “luxury” and ascend to the world of high horology to find a tangible source of value. Consider Greubel Forsey, a specialist in the art of finishing—the intricate decoration of a movement’s many parts. Finishing is surplus to a watch’s intended purpose of keeping time. It’s art for art’s sake. Sure, machines do a great job beveling the edge of a movement’s bridge or laying glistening striations across a winding rotor.
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