Pet entrepreneur Adrian Lim left a high-paying job in London and took a 75 per cent pay cut to start pet brand Lunoji and design products that prevent choking in dogs. He shares how COVID-19, depression and his mother’s breast cancer changed his life.
“I had a very bad reaction to medication during the first month – I experienced nausea, diarrhoea, I was shaking a lot and felt worse than before,” he recounted.
At the height of COVID-19 in 2020, Lim, who is the second of three children, flew back to Singapore for a month to accompany his mother for medical consultations. He left for London after that but returned to Singapore again in February 2021, this time for close to five months to accompany her for chemotherapy.It felt like I was falling into a dark hole and everything around me was void. I felt really alone and worthless.
“Walking a dog is a magical experience. You have this strange connection and synergy with the dog. He or she knows what you want through the leash and you kind of walk symbiotically,” he added. The Chewden comes with a grip that secures a chew to it, preventing the dog from swallowing and choking on it when it gets too short.
The brand’s key product Chewden includes a chew grip, a trove for dog ice popsicle, and a base to anchor the grip and trove, and eliminate mess. “A lot of people don’t realise how much money it takes to create a product from scratch. There was a time when my bank account had only S$4,000,” said Lim, pictured with his dog Oji. Lim invested S$80,000 of his own savings and borrowed another S$60,000 from his mother and sister. He paid a design agency and freelance designer to refine the product design, and also invested in research and development, 3D printing, testing and marketing.
“With our powdered blends and bowls, you can easily make the popsicles at home and pop them in the freezer. When you need one, simply take the frozen bowl out and give it to your dog – it’ll occupy your dog for much longer, minus the mess,” he said.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
CNA Explains: The challenges school bus operators face and why they need parents to pay moreAmong their struggles are parents’ expectations of low fees and low demand.
続きを読む »
Lazada Singapore's Chief Marketing Officer Marcus Chew on why life is like a marathonWe asked him about his marathon preparations and the advice he has for eager runners. LazadaSG LazadaRun marathon running
続きを読む »
Why was Roman Reigns’ official account banned?Despite facing a devastating defeat and betrayal in the ring, Roman Reigns now faces another setback as his TikTok account has been mysteriously banned. Fans wonder what lies ahead for the wrestling phenom.
続きを読む »
AHTC case: Court of Appeal finds Sylvia Lim, Low Thia Khiang liable for negligence; Pritam Singh clearedThe Court of Appeal has cleared Workers' Party (WP) chief Pritam Singh, but found WP chairman Sylvia Lim and former party secretary-general Low Thia Khiang liable for negligence in the Aljunied-Hougang Town Council (AHTC) payments process. These findings, released on Friday (July 7), mean that Lim and Low might need to pay damages, CNA reported. The exact amount will be...
続きを読む »
Low Thia Khiang, Sylvia Lim found liable for negligence in AHTC trial while Pritam Singh is cleared - Singapore NewsThe determination of the damages Ms Lim and Mr Low may be liable to pay will be addressed in subsequent trial hearings.
続きを読む »
Court of Appeal finds Sylvia Lim, Low Thia Khiang liable for negligence in AHTC payments process, but not Pritam SinghSINGAPORE: The Court of Appeal has found Workers' Party leader Sylvia Lim and former party secretary-general Low Thia Khiang liable for negligence in the Aljunied-Hougang Town Council (AHTC) payments process, but cleared WP chief Pritam Singh over this issue. This is the
続きを読む »