Lincoln is synonymous with old-school American luxury, but it's had to make some changes in order to survive in 2020’s luxury car market. To stay relevant, Lincoln has a plan. And it's willing to make some sacrifices to pull it off.
87,893 SUVs and just 24,311 sedans. Those SUV numbers are likely to just get higher, since the Aviator wasn't even available until midway through 2019.
Thus, canceling its remaining sedans completely falls in line with Lincoln's slow push to define the space it occupies. It makes sense. Once the MKZ and Continental depart, Lincoln will have an all-SUV lineup with new names and sleek looks. It'll be nearly unrecognizable from the stodgy brand of the early 2000s. Consumers will be greeted by a single, unified message of what Lincoln's idea of premium American luxury is supposed to look and feel like.
The company is certainly putting all of its eggs in the SUV basket as if gas being $5 per gallon is a distant memory — and as if it couldn't easily happen again. It's a tremendous bet that the ground won't be torn out from under SUVs again like it was a mere 10 years ago.Get your weekly recap of all things electric vehicles, airlines, and more. Sign up for our Shifting Gears newsletter now.
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