American tea room and celebrity favorite, Alfred, is growing even more popular in Japan. But Why?
The art of tea has been perfected over the centuries especially in Japan. Japan has literally integrated tea into their culture. So why is an American tea room booming in Japan? It seems strange, but this American tea room, Alfred's, has found a way to bridge old traditions with new trends in a modern space.Alfred's was founded in Los Angeles by Josh Zad as he was in search of a more progressive way to drink tea. Drinking tea has often been a very formal, time-consuming in many cultures.
Zad would frequent Japan to perfect the art of tea for his business so it was to his surprise that he was being asked to open an LA tea room in Japan. He was also surprised they didn't ask him to open a coffee shop, which he also had, as Americans are more known for their coffee obsessions."We discovered that Japan's cycle of coffee is over for them and they are back on tea. Younger generations are now tea obsessed, but do not want all the formalness that typically comes with it.
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