The flooding of LinkedIn with selfies and chaotic “life lessons” was propelled by Covid-19 and bolstered by the platform’s algorithm favoring personal content.
Some features were rolled out before the pandemic, such as additional reaction buttons that allow users to express"love" and"curiosity,""Being a platform where people keep it professional and can bring their full, authentic selves is a good thing," Suzi Owens, a LinkedIn spokesperson told CNBC Make It.
But sometimes the personal stories don't tie back to anything helpful, says Claire Wasserman, the founder of Ladies Get Paid, an educational platform that helps women get ahead professionally and financially. Many users who overshare emotionally are in positions of power, she's noticed. For them, the stakes might be lower than for a junior employee.
But something you find cringe-worthy might be a needed balm for another. When scrolling through LinkedIn, an update that a colleague is transitioning to a new position might not resonate, but a story about how they are scared to start their new position could."Human beings don't like doing things alone," she says"The isolation is psychologically difficult. Sharing personal stories is a way of breaking down that wall.
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