Popular films are nearly 50% longer today than in the 1930s
Want to know what is coming soon to a cinema near you? Probably not an hour-and-a-half-long movie, like the old days. This year audiences have endured the longest instalments yet in the “Indiana Jones”, “John Wick” and “Mission: Impossible” franchises. “Oppenheimer”, Christopher Nolan’s three-hour blockbuster, required 11 miles of film stock for IMAX showings. On October 20th comes “Killers of the Flower Moon” , a grisly western from the director Martin Scorsese.
Back then, cinéastes enjoyed an intermission while the projectionist prepared the reels for the next act. Runtimes of popular films ebbed and flowed over subsequent decades . But they have ballooned since 2018. Franchises are one driver of this trend. Studios want to squeeze the most out of their costly intellectual property, but they are competing with streaming platforms for eyeballs.
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